EMERITUS Programs

EMERITUS offers management education programs in collaboration with: Columbia Business School Executive Education, Columbia Engineering, Kellogg Executive Education, MIT Sloan Executive Education, Tuck School of Business at Dartmouth, UC Berkeley Executive Education, and the Wharton School. In addition to these US schools, EMERITUS offers programs in collaboration with: Cambridge Judge Business School, IMD and London Business School.

Digital Marketing: Customer Management, Social Media, Planning & Analytics

  • Start Date: October 15, 2020
  • Duration: 3 Months
  • Location: Online
Description:

This course is based on Prof. David Rogers' course on Digital Marketing Strategies taught to executives that come to Columbia Business School from all over the world. The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. This program focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase.

Enrollment Options:

Open Enrollment | Open Enrollment - Corporate Cohort | Custom Run for Corporate Cohort

Download Brochure to transform your talent.

Digital Strategies for Business: Leading the Next Generation Enterprise

  • Start Date: October 29, 2020
  • Duration: 3 Months
  • Location: Online
Description:

Business is being disrupted by the advent of digital. Companies are racing toward transformation, but it requires leaders who think digital. David Rogers, faculty at Columbia Business School and a globally recognized leader on digital business strategy, has designed and developed this course to provide frameworks you can use to transform your company’s business model and thrive in the digital age.

Enrollment Options:

Open Enrollment | Open Enrollment - Corporate Cohort | Custom Run for Corporate Cohort

Download Brochure to transform your talent.

Digital Disruption : Digital Transformation Strategies

  • Start Date: November 12, 2020
  • Duration: 2 Months
  • Location: Online
Description:

This new online programme from Cambridge Judge Business School Executive Education provides research-based insights on disruptive innovations and what it takes to build and manage successful business models and thrive this complex era. This programme is designed for executives from who participate in building strategies in their organisations. Participants will explore, via video lectures, world-leading research conducted at Cambridge Judge Business School, which has developed unique frameworks to help companies define and build sound business models to compete and thrive in the fast-changing landscape.

Enrollment Options:

Open Enrollment | Open Enrollment - Corporate Cohort | Custom Run for Corporate Cohort

Download Brochure to transform your talent.

Digital Transformation: Platform Strategies for Success

  • Start Date: November 19, 2020
  • Duration: 2 Months
  • Location: Online
Description:

Digital Transformation: Platform Strategies for Success is a 3-month course that introduces participants to the many ways networked markets are transforming the economy, and provides strategies for designing, monetizing, and launching a digital platform.

In this course, you will learn about the fundamentals of digital transformation, identify why platforms beat products and how can you make your business a platform. You will learn how to launch and grow a digital platform and identify how to leverage open innovation for your platform. This course also equips you with the knowledge on governing your platform, strategically evaluating your competition and provides you with a futuristic view of digital transformation across industries.

Enrollment Options:

Open Enrollment | Open Enrollment - Corporate Cohort | Custom Run for Corporate Cohort

Download Brochure to transform your talent.

Digital Marketing and Analytics

  • Start Date: March 27, 2020
  • Duration: 2 Months
  • Location: Online
Description:

This programme is designed to introduce advanced digital marketing concepts relevant to marketers as well as business managers interested in the economics of the internet. Participants will be exposed to current practices in the digital marketing landscape, academic research that bridges theory with practice, and quantitative tools that measure and help inform the effectiveness of digital marketing.

Enrollment Options:

Open Enrollment | Open Enrollment - Corporate Cohort | Custom Run for Corporate Cohort

Download Brochure to transform your talent.

Imperial Executive Programme in Digital Marketing & Analytics

  • Start Date: March 27, 2020
  • Duration: 2 Months
  • Location: Imperial College, Online
Description:

This immersive and interactive programme combines deep consumer insights and strategic brand management with cutting edge analytical tools. The programme will enable you to use new technologies to take advantage of ever-increasing data availability and optimise your marketing strategy for digital.

Enrollment Options:

Open Enrollment | Open Enrollment - Corporate Cohort | Custom Run for Corporate Cohort

Download Brochure to transform your talent.

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